“Our original goal simply was to sell a fun, distinctive candle for our Cravers that could help raise funds for Autism Speaks,” said Jamie Richardson, White Castle vice president of corporate relations. “We never anticipated the amount of good this candle would do. The amount of its sales has raised to support Autism Speaks is just remarkable and surpassed everyone’s expectations.”
The candle first debuted in May to commemorate the 18th annual celebration of National Hamburger Month. White Castle teamed up with Laura Slatkin, founder and CEO of NEST Fragrances, often called the “Queen of home fragrance,” to introduce a candle with scent of America’s first fast-food hamburger. The idea for the candle was sparked when White Castle executives met Slatkin, who sits on the board of Autism Speaks.